How to Find Backlinks for a Travel Website and Boost Rankings

Tourism and travel is one of the biggest industries in the world.

It generates trillions of dollars every year and supports 1 in 10 jobs globally.

But here’s the problem.

Most travel websites don’t get traffic from Google, even when their content is good.

The reason is simple: no backlinks, no authority.

In this newsletter, I’ll show a simple and practical way to build backlinks for a travel website and improve rankings — based on a real project.

The real starting point

The website I’m working on (WalkingTravel) has:

• Homepage

• Blog

• Several travel articles

• Unique content and images

But it doesn’t rank well.

Why?

Because the domain authority is very low.

• Domain Rating: 4

• Backlinks: 175

• Referring websites: 12

That’s the key issue.

Backlinks are not just about quantity.

They’re about how many different websites link to you.

More unique websites = more trust = better rankings.

What quality travel backlinks really mean

Not all backlinks help.

Avoid:

• Spam links

• Link farms

• Low-quality directories

Instead, focus on:

• Trusted websites

• Real organic traffic

• Relevant topics (from travel → to travel)

Good backlinks do three things:

1. Increase authority

2. Improve rankings

3. Bring real visitors

Topic relevance matters a lot.

A travel link from a travel website is far stronger than a random link.

The backlink strategy I use

This is my go-to method 👇

Broken outgoing links

I target trusted websites with big visitors like Wikipedia.

The process is simple:

1. Find a travel article

2. Check its outgoing links

3. Find broken links

4. Check if the domain is expired

5. Buy the expired domain

6. Set up a 301 redirect to your main website

Result:

• You get a backlink from a trusted source

• Authority flows to your site

• You can get real traffic from redirects

Many broken links exist because domains expire — and that’s an opportunity.

How I find expired domains with backlinks

I use GoneDomains

It helps find expired domains that already have backlinks from trusted websites.

What I do:

• Choose a topic (travel)

• Select a source (for example, Wikipedia)

• Review expired domains with authority

One example I found:
philippinesdailyphotos.com

Stats:

• Domain Authority: 20

• Age: 17 years

• Clean travel-related history

I always check:

• Past content

• No spam

• No adult or illegal topics

Clean history = safer SEO.

Final result

After checking backlinks in Ahrefs:

• 800+ backlinks

• ~200 referring domains

I bought the domain and set up a 301 redirect.

What happens next:

• All backlinks point to my main travel website

• Authority increases

• Rankings improve

• Extra traffic comes from Google and old links

Final thoughts

This strategy works especially well for:

• Websites with low ranking

• New websites

• Low-authority domains

And the best part:

You can reuse it in any niche.

👉 If you want to find expired domains with real backlinks, check out
GoneDomains

If you want more details and screenshots:

👉 Read the full article

🎥 Watch the YouTube video